HI2 – Rock Star
The Health Informatics Initiative (hi2) needed a way to bring some much needed recognition to their branding scheme, so they decided to call Image in to help get the word out. What better way to show off amazing talent? Show them off like they were Rock Stars! Imagine taking a single workplace environment, but replacing the employees with star-crazed Rock Fans, all waiting for just a glimpse of the Star that was on his way to work. Fill the soundtrack with a vintage, hard-hitting rock guitar riff and you have a memorable marketing piece that quickly gains exposure and goes viral.
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